Blogs may have begun as online diaries in the 1990s, but they’ve evolved dramatically since then. They’ve evolved into a critical content marketing tool for writers and businesses of all sizes and one of the most effective methods to stand out online.
The blog material is used by solo businesses to attract leads and promote themselves as leading thinkers. Course makers use blogs to demonstrate their knowledge and generate interest in their online courses. Huge companies use blogs to keep their names in front of key industry search terms. You’re probably already thinking about what personal or professional goals blogging can help you achieve if you’re reading this.
This article will give you an idea of how to write amazing blog posts that boost your website’s traffic and bring new customers.
Five excellent tips for blog writing
1. Pick your topic carefully
The hardest part of blogging is choosing what to write. There is nothing worse than staring at a blank page. However, knowing what you need to write is an amazing feeling.
So before you type away, ask yourself these questions:
- What is your subject of interest?
- What has been written already about the subject?
- What new perspective can I bring to this blog?
- What stories would my audience love to read, something that I haven’t blogged?
Usually, the main topics would be about your business. For instance, lawyers will write about law, marketers about their products and motivational speakers about inspiration and life coaching. We all know what we should write about.
Once you know, stick to the topic ideas about the core subject. This is to keep your articles focused and relevant to the audience.
Sticking to a speciality and delving into it in detail across multiple articles will also help search engines like Google recognize you as an expert on the area, making your material more likely to be shared.
2. Start with research
Once you’ve decided on a topic, do some preliminary research to discover what other people have written about it. You won’t require any overly intricate search engine optimization (SEO) strategies. All it takes is a quick Google search.
Assume you’re writing a piece about the finest dog treats for grumpy dogs. You should type “best dog treats for bad-tempered dogs” into Google and read the first three or four articles.
Now that you are reading, ask yourself the following four questions:
- How are the articles structured?
- How long is every article?
- What is the tone they are using?
- What sources are they linking to?
It won’t take much of your time but will give you a hint of what’s ranking on Google and how effective content writers handle their target audiences. You’ll also find some more resources to use while writing your blog. This way, you are also doing basic SOE keyword research.
3. Put yourself in the shoes of your readers
When writing a blog article, put yourself in the reader’s shoes and ask yourself these three questions:
- Who is the target audience?
- Do they know about the subject I am covering?
- What does the audience like and what they don’t?
Though you might wonder why these questions are so valuable, understand that they are really important for altering your blog posts.
For instance, if you create a blog about Instagram marketing to promote a course you have created and want to create a section about how Instagram was different in 2018. Marketing professionals want to know about the extra historical information, but if you are writing for beginners, you should focus on what works today. Unless you know who you are writing for, there isn’t a clear answer.
4. Keep a human touch
Take a look at these two lines:
“Highly performing device, seller neutral mobility application solutions”
“Mobile applications that work everywhere”
When an audience reads the first sentence, they will be left scratching their heads trying to figure out what you are trying to say.
The second line, on the other hand, is simple and clear.
Many marketers use high-performance English to impress readers. Unfortunately, it’s the opposite. Readers walk away from statements they don’t understand. So make sure you read clear, crisp content which even a child can read and understand.
5. Focus on what you can do for the readers
No one really cares about what you can do with your experience. The key is to understand what readers want and are looking for.
“So, what can you do for them?”
- So make sure to use more of “you” and “your” than “we and “our”
- Align yourself with the reader’s thoughts and comfort level
- Outline the benefits the reader will get when they use your product/service
To sum it up,
A killer blog post requires catchy titles and the necessary keywords that will grasp the audience’s attention while helping you rank on Google. Short and simple is the key to pulling readers.